Virat Kohli is the most popular Indian cricketers at the moment. This is a result of his hard work and his alluring personality. Currently, he is endorsing 13 brands and is a much-desired face in the advertising industry.
His brand value is so high that he easily managed to enter 100-crore club just by the mid of 2016. Earlier this year, he signed an eight-year endorsement deal with Puma, a German multinational company for INR 110 crores.
Can you guess the amount at which Virat Kohli’s bat sponsorship deal with MRF is finalized?
Now he has renewed his bat sponsorship deal with MRF. Virat for Rs. 100 crore for the next eight years. The cricketer is indeed making it large.
“We have renewed the bat sponsorship deal with MRF for eight years. MRF was keen on securing Kohli for a long term. Today, brands are seeing value in securing long-term deals. We also want to show loyalty and commitment to them. And Kohli has got a great rapport with MRF and the money is phenomenal,” said Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment.
It manages various endorsements of Kohli and Sajdeh even mentioned that it is indeed a very significant jump from the previous deal which was signed for Rs. 8 crores for three years.
Vinit Karnik, business head of GroupM’s entertainment and sports division ESP Properties India is of the view that “Brand Kohli is at an all-time high”.
He further added,”Kohli is in a unique position as he is a clear number one in terms of sporting icons currently, hence, his brand endorsement kitty is expected to increase and break all previous benchmarks. What sets Kohli apart as a cricketer is that he has a mix of Saurav Ganguly’s aggression and Sachin Tendulkar’s class. In a way, he has qualities of Young India, so all the brands that would want to target young Indians would definitely want to get him on board.”
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