Virat Kohli is indeed the youth sensation and a fresh face in the film industry. Though primarily belonging to the cricket field, he has earned a lot of reputation in Bollywood as well. With his appealing looks and his charming personality off-field, people have become die-hard fans of him.
Be it on the field or outside it, he performs well and undoubtedly an all-rounder. But besides that, we rarely know his human side. Although he is a renowned celebrity right now, that does not deter him from doing the right thing.
He is extremely, be it with his fans, with his girlfriend whom he treats like a princess or his family. Now he has also taken a big decision in this direction. He was a brand ambassador of Pepsi for quite a while now.
Pepsi covers a large part of our eating lifestyle. A treat, party or any extravagant occasion is incomplete without a bottle of Pepsi. One could imagine the craving of drinking a Pepsi with samosa or other eatables.
However, knowing how big a brand, he is promoting, he gave up advertising for Pepsi anymore. And the reason Virat Kohli stopped endorsing Pepsi will definitely shock you.
We all know that the manufacturing of cold drinks like Pepsi has always been debatable. However, consumers have remained loyal to it. Celebrities have also come forward to promote it.
But Virat has recently decided to stop endorsing the brand. He has been a brand ambassador for Pepsi for the last 6 years. As now the contract has ended, he is planning on to discontinue the promotions for the brand. Nevertheless, the company is still keen to sign him again.
In an interview to CNN-IBN he said, “When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that,”
“We are actually on the cusp of making some big changes on that front. Things that I’ve endorsed in the past, I won’t take names, but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it,” he further added.